If 2018 was the year of polished, perfectly styled strands, this year’s top hair trend is all about ease.
“Effortless hair, like Kate Moss or Vanessa Paradis,” David D’Amours, the editorial director for Kérastase Paris in Canada, says. “It’s about not forcing it, not using too much curling iron. It’s about embracing your natural type of hair and not going with too straight or too curly.
“What’s really trendy right now is less-is-more.”
The switch is, in many ways, opposite from the styles we saw popular in magazines and on runways last year.
“The sleek look was more of a 2018 trend. I think now we’ve seen it so much that, for 2019, it’s almost been the opposite happening,” D’Amours confirms. “We saw so much of it on runways — slicked back hair, slicked back ponytails, pin-straight hair, long, long, long hair. And, now, it’s the opposite of that.”
So, what’s the reason for the complete 180-degree change? According to D’Amours, it has a lot to do with plain-old practicality. “People don’t have a lot of time — and not just Canadian women, but people all around the world,” he says.
Social media, and more specifically, a push back by many people against the Insta-perfect images (yes, even hair) that’s portrayed on the various platforms may also be playing a factor.
“You see it on social media, a beautiful woman with beautiful hair and she just went to the beach but she looks like her hair is naturally perfect. But it’s not the reality,” D’Amours says.
Despite these pitfalls of perceived perfection, social media remains a great place to get ideas for one’s prospective hairstyle. But D’Amours cautions people getting too stuck on one hair colour or style, as what they ‘like’ on social media may not be a perfect fit for their unique hair.
“You need to adapt a trend to someone. You can’t just copy what you see on social media or Instagram. You need to adapt it to your customer,” the Montreal-based hair pro says. “We cannot duplicate what we see on social media all the time. We are dealing with women who have less hair, more hair, longer hair, shorter hair. And sometimes, people say, ‘Ok, I want this hair from this picture.’ And I say, ‘OK, this is not happening.’”
When it comes to your hair, he says, honesty truly is the best policy.
“It’s important to be honest,” D’Amours says. “It’s important to have that conversation with your customer and not selling a dream that’s not possible. A lot of good things are happening on social media, but a lot of bad things are happening there too. People are retouching their photos so much, they’re even retouching the colour of the hair. I’m still a big fan of reality versus social media.”
And, if you do find yourself scrolling through hairstyle hash tags on Instagram this year, don’t be surprised if you start seeing some of the top celebrities and influencers such as Lucy Hale and Aimee Song rocking a chin-length bob.
The cut, D’Amours says, is going to be the ‘It’ hairstyle of 2019.
“The lob was about being just above the shoulder or maybe a little longer, but now, it’s all about the jawline,” he says. “It’s about bold hair with a little bit of layers — almost a blunt bob.
“And I love it because it’s important to build in the natural texture because the cut is so strong. It doesn’t have to be wavy, it just has to be tousled. It looks much more cool.”
As for colour, 2019 is shaping up to be the year of blonde, D’Amours says.
“For sure, there’s going to be big buzz about everybody wanting to go blonde. Or trying to,” he says.
D’Amours points to natural highlight techniques like babylights (the precise application of ultrafine highlights to mimic the multi-dimensional colour found in children’s hair) as the go-to option, replacing more concentrated balayage or ombre options.
Otherwise, we can expect to see colour going a lot more monochromatic than it’s been in recent years, as in full-on brunette with more natural colour variations. The colour-blocked approach will allow stylists to have more fun with the cuts, according to D’Amours.
“It’s interesting to go back with texture when your colours don’t bring you the multi-dimension that a cut is going to give you,” he summarizes.
Three products to boost your natural hair texture
Easy, effortless hairstyles are on trend for 2019.
And one of the simplest way to achieve an “I-woke-up-like-this” appeal is to embrace your hair’s natural texture — forgetting about forcing it into something it’s, well, not.
“If you don’t force your hair too much, and you play with it, it’s all about natural and taking care of hair,” David D’Amours, the editorial director for Kérastase Paris in Canada, says. “We’ve seen lots of campaigns on the runway, too, where we’re seeing people embracing the natural shape and movement of hair.”
One of the biggest benefits to nixing too many hot tools from your daily styling regime — in addition to improving your hair’s overall health, of course — is it’s sure to be a big time saver.
“You need to not go more than five minutes,” D’Amours jokes of the ideal styling time. “If you go longer than five minutes, you need to start again.”
D’Amours says that the natural or “green” beauty movement that we’ve been seeing in skin care and colour cosmetics industries, will also play a big part in hair care this year thank to natural and organic offerings like the Aura Botanica collection from Kérastase Paris.
“I think those products are helping people to embrace their more natural side,” he says.
Air-dry product options and curl-enhancing crimes from brands like AG Hair are also influencing people to rock their natural hair textures and styles rather than over-styling. Here are three new products to help you better embrace your natural hair texture, without scrimping on style.
The product: Kérastase Paris Aura Botanica Baume Miracle
Why you’ll love it: This waterless, leave-in hair balm features ingredients that are 99-per cent natural. A pea-sized amount is all that’s needed to revive dry ends and smooth frizzy strands, making it perfect for those who have naturally straighter styles. Bonus points for the fact that this soothing balm can also be used on other parts of the body to protect and soften, including knees, feet and cuticles.
$57 | kerastase.ca
The product: Marc Anthony True Professional Miracle Mask Damage Repair Hair Mask
Why you’ll love it: Much like a hydrating face mask, a hair mask treatment can do wonders for dry, stressed strands. This rich mask from Marc Anthony combines a whole host of nutrient-rich ingredients such as avocado and grapeseed oils, as well as shea butter and Hydrolyzed Keratin, to restore softness and shine in as little as three to five minutes. Suitable for all hair types.
$7.99 | London Drugs; marcanthony.com
The product: AG Hair CLOUD Air Light Volumizing Mousse
Why you’ll love it: Perfect for fine-to-medium hair types, this volumizing mousse from the Vancouver-based brand AG Hair’s Cloud collection uses 98 per cent plant-based ingredients such as almond, linseed, olive leaf and arnica extracts to present frizz, enhance shine, detangle and add texture. And the best part? The lightweight foam won’t weigh you down.
$26 | chatters.ca
All about men …
Men’s hair trends often seem more static than women’s.
Crew cuts, buzz cuts, fades and slicked back styles are just a few of the tried-and-true haircuts that have been seen time and time again.
But, according to Marshall Vanierland, a barber and stylist at The Undercroft Barbershop in Vancouver, 2019 is going to be the year that sees many men take a chance with their ‘do.
“Styles generally rotate from season to season, but we are seeing more risk-taking,” Vanierland says. “We are seeing classic styles with a modern twist.”
The stylist pointed to actor Cillian Murphy’s haircut in the show Peaky Blinders, a style referred to as a “high skin fade with weight lines,” as one such cut for men who are eager to try a different look. Other celebrity coifs Vanierland expects to be used as popular reference points for men’s cuts are KJ Apa, Bradley Cooper and Jake Gyllenhaal.
“We think any style can suit anyone of any age, that’s what’s fun about these days — anything goes,” Vanierland says. “Hair texture can be an issue, but we take the request and idea from the client, spin it and makes it work for their hair and face shape.”
If you’re curious about what cut or colour will work best for you, Vanierland says it’s important to just ask.
“I think men don’t get enough time in their appointments for a proper old fashion consultation. We need to be considering their lifestyle, career, and how much time they have in the morning to commit to styling, maintenance etc.,” Vanierland says. “We encourage our clients to ask questions. Guys don’t talk enough in the chair about what they want and they just end up with a No. 2 into a No. 3 or No. 4. It’s our job to get the answers.”
When it comes to colour, the ‘90s influences on fashion will also be seeping into hot hair hues.
“Early ’90s bleach outs like Kurt Cobain is big this year,” Vanierland says. “And we are seeing more clashing colours this year.”
“Grey blending” is another big colour trend, according to Vanierland, and a good way to “turn back the clock a couple of years or add some of that metallic shades to change up natural hair.”
So, basically, if you’ve been looking to shake up your hairstyle but haven’t quite had the nerve to do it, Vanierland says now’s the time.
“I think change is hard for a lot of people, but with the growing trends I think men are more willing to change up their hairstyle,” the stylist says. “We see so many different styles these days and I think it gives guys a push to change up.
“It’s just hair and it grows. Why not have fun!”