Kid Cudi and Adidas officially announced a partnership today, revealing that apparel and footwear are set to drop later this year.
Cudder hasn’t been an Adidas loyalist over the years — he’s been spotted on and off stage in kicks from rival sneaker brands like Jordan, Converse and Nike. But the rapper has certainly worn sneakers from the Three Stripes plenty of times over the past few months, particularly favoring designs from “Kids See Ghosts” collaborator Kanye West’s Yeezy label.
The 35-year-old took to the stage at Coachella this year wearing Adidas Yeezy 350 Boost V2 sneakers. The choice was particularly fitting given that Cudi was joined onstage by West, who made a surprise appearance during the set.
At West’s “Sunday Service” gospel performance the next day, Cudi wore the unreleased — and controversial — sock-fit Yeezy Scuba shoes as he hung out with West’s sister-in-law Kendall Jenner.
The hitmaker selected Adidas footwear for two appearances at the fall ’19 Paris Fashion Week Men’s shows in January. He looked stylish in a red hoodie, an oversized black coat and all-white Adidas Superstar sneakers as he arrived at Louis Vuitton (Cudi later changed to walk the show).
The star also selected the German sportswear brand’s shoes at Dior’s show, teaming Adidas Nite Joggers with slim-fitting jeans and a massive camel-colored teddy coat.
But Cudi’s love of the Three Stripes goes back beyond just recent months. At the 2015 premiere of “Meadowland,” the “Entourage” actor wore gray Adidas Yeezy 750 Boost kicks.
Below, watch Stan Smith discuss major moments surrounding his eponymous Adidas shoe.
From Dad Shoes to White Kicks, a Look at the Top Shoe Trends of the 2010s
Adidas Celebrates LGBTQ Pride Month With a Colorful New Collection
Is Rapper Logic Hinting at an Adidas Deal While Promoting His New Album?