LONDON–(BUSINESS WIRE)–Skechers USA Ltd., a subsidiary of Skechers USA, Inc., today announced that the Company has been awarded Women’s Brand of the Year at the Drapers Footwear Awards 2019 in London on 26 June. According to Drapers, Skechers was honoured because its business stands out from competitors by driving growth through constant innovation and consistent marketing. This is the third time that Skechers has been recognized with a Women’s brand award following wins in 2015 and 2017.
“Skechers has always been a strong and in-demand brand for women in the United Kingdom, so to be recognized by Drapers three times in five years is an incredible honour,” commented Peter Youell, managing director of Skechers U.K. and Ireland. “We appreciate the ongoing support from all our retail partners who have helped drive our success in the UK. Women’s is a leading segment of our business in the UK thanks to our Skechers D’Lites collections and appearances at Fashion Week events that have helped expand our base of fashion accounts.”
“The success of our Women’s business in the UK mirrors what is happening globally,” added Marvin Bernstein, managing partner of Skechers S.à.r.l. “But we are more than an award-winning women’s brand—we recently won two awards for our running footwear in the U.S. and have great success in the men’s and children’s footwear as is evidenced by our previous wins at Drapers.”
The Drapers Footwear Awards acknowledge outstanding performance and innovation among retailers, brands and individuals in this fast-paced sector, and Skechers won over a strong competitive field against notable brands. In 2018, Skechers was recognized by Drapers as Mainstream Men’s Brand of the Year as well as Kids’ Brand of the Year. Earlier this year, Skechers was also awarded Children’s Brand of the Year at the 2019 Footwear Industry Awards in February.
The Drapers Footwear Awards recognize and celebrate outstanding performance, innovation and creativity among retailers, brands and individuals in this fast-paced sector. The prestigious award ceremony was held on 26 June at Grosvenor House, London, and is supported by the British Footwear Association (BFA).
Celebrity product endorsees for Skechers’ collections includes legendary athletes like Tony Romo, Sugar Ray Leonard and Howie Long; elite runners Meb Keflezighi and Ed Cheserek; and pro golfers Matt Kuchar, Brooke Henderson, Russell Knox, Wesley Bryan, Billy Andrade and Colin Montgomerie.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,060 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2018 and its quarterly report on Form 10-Q for the three months ended March 31, 2019. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.