NEW YORK–(BUSINESS WIRE)–Oct 11, 2018–Fashion to Figure, one of the first fashion retailers catering to the plus-size market, today announced that it will be partnering with award winning actress and singer Danielle Brooks as the Brand Ambassador. Throughout the season, Danielle will be featured in Fashion to Figure’s Holiday marketing which will celebrate real women, self-expression, body positivity, and inclusivity as part of the brand’s #InclusionRevolution campaign. In addition, Fashion to Figure also announced the official relaunch of its standalone eCommerce site at fashiontofigure.com.
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Danielle Brooks featured in looks selected from her collaboration with FTF (Photo: Business Wire)
“Style is what allows women the freedom to express how they feel. FTF brings all the style, making accessible a multitude of trendy, quality pieces for women. What makes me most excited to be a part of the brand’s relaunch is that they have taken their passion for the plus community and have revamped their mission all together, starting with the #InclusionRevolution campaign,” stated Danielle. In addition, Danielle and the Fashion to Figure team have collaborated with an all plus-size crew for the ad shoot, including photographer, stylist, hair and make-up, to further amplify the community’s celebration of real women in front of and behind the camera.
Nick Kaplan, co-founder of Fashion to Figure and great-grandson of plus-size innovator Lena Bryant, stated: “as a member of the first family of full-size fashion, I am extremely proud to celebrate the relaunch of our eCommerce site with Danielle as our Brand Ambassador. She represents the future of our brand and what we stand for – a movement, a celebration of women with full-size curves and their communities.”
Launching on October 11, the campaign spans mobile, social, in-store, and digital with all featured styles curated by Danielle and the Fashion to Figure team. “I am excited to work with a brand that’s known for inclusivity, diversity, and that caters to women who want the latest trends at great value,” added Danielle. “I can’t wait to show everyone the new Fashion to Figure.”
Fashion to Figure is part of New York & Company’s (NYSE:NWY) multibrand portfolio. The Company recently held its first-ever Investor Day where management outlined the vision to be the premier incubator of lifestyle brands by leveraging the Company’s expertise in celebrity, design, customer, ecommerce, operations, real estate, and inventory optimization to identify accretive brand and profit opportunities. In addition, the Company discussed its rebranding and name change to RTW Retailwinds. Commenting on the announcement, Greg Scott, Chief Executive Officer stated: “We are at a defining moment in our corporate reinvention, with a proven track record for developing celebrity and sub-brand collections that resonate with our consumers. Fashion to Figure’s collaboration with Danielle Brooks reflects the team’s ability to leverage our competitive assets of speed, fashion, value and community as critical points of differentiation while also amplifying the brand’s awareness and emotional connection through celebrity partnerships.”
About New York & Company
New York & Company, Inc. is an omni-channel women’s fashion retailer providing curated lifestyle solutions that are versatile, on-trend, and stylish at a great value. The specialty retailer, first incorporated in 1918, has grown to now operate 425 retail and outlet locations in 36 states while also growing a substantial eCommerce business. The Company’s branded merchandise, including collaborations with Eva Mendes, Gabrielle Union and Kate Hudson, is sold exclusively at these locations and online at www.nyandcompany.com. Additionally, certain product, press releases and SEC filing information concerning the Company are available at the Company’s website: www.nyandcompany.com.
This press release contains certain forward-looking statements, including statements made within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Some of these statements can be identified by terms and phrases such as “expect,” “anticipate,” “believe,” “intend,” “estimate,” “continue,” “could,” “may,” “plan,” “project,” “predict,” and similar expressions and references to assumptions that the Company believes are reasonable and relate to its future prospects, developments and business strategies. Such statements are subject to various risks and uncertainties that could cause actual results to differ materially. These include, but are not limited to: (i) the Company’s dependence on mall traffic for its sales and the continued reduction in the volume of mall traffic; (ii) the Company’s ability to anticipate and respond to fashion trends; (iii) the impact of general economic conditions and their effect on consumer confidence and spending patterns; (iv) changes in the cost of raw materials, distribution services or labor; (v) the potential for economic conditions to negatively impact the Company’s merchandise vendors and their ability to deliver products; (vi) the Company’s ability to open and operate stores successfully; (vii) seasonal fluctuations in the Company’s business; (viii) competition in the Company’s market, including promotional and pricing competition; (ix) the Company’s ability to retain, recruit and train key personnel; (x) the Company’s reliance on third parties to manage some aspects of its business; (xi) the Company’s reliance on foreign sources of production; (xii) the Company’s ability to protect its trademarks and other intellectual property rights; (xiii) the Company’s ability to maintain, and its reliance on, its information technology infrastructure; (xiv) the effects of government regulation; (xv) the control of the Company by its largest shareholder and any potential change of ownership of the Company including the shares held by its largest shareholder; and (xvi) other risks and uncertainties as described in the Company’s documents filed with the SEC, including its most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. The Company undertakes no obligation to revise the forward-looking statements included in this press release to reflect any future events or circumstances.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181011005017/en/
Allison Malkin, 203-682-8200
Jessica Liddell/Julia Young, 203-682-8200
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN ENTERTAINMENT DEPARTMENT STORES TV AND RADIO CELEBRITY RETAIL COSMETICS FASHION SPECIALTY CONSUMER
SOURCE: Fashion to Figure
Copyright Business Wire 2018.
PUB: 10/11/2018 07:00 AM/DISC: 10/11/2018 07:00 AM