DUBAI: She may have studied genetics and public health, but Fidda Al-Marzouqi has found success in a decidedly more creative field in her home town of Abu Dhabi.

The designer and founder of fashion atelier Cabochon spoke to Arab News about her personal style and the challenges she faced while making the transition to the studio.

“I’ve always loved anything to do with design and I’ve also always loved fashion, dressing myself up,” she said, explaining why she chose to test the waters of sartorial design while maintaining her day job as a senior health officer.

“A lot of people would always ask for my advice on how to style a certain look and my friends encouraged that, because I have natural flair — it’s not something I studied — I should pursue it.”

So, Al-Marzouqi hired a team of master cutters, tailors and hand embroiders and set up the brand Cabochon in 2016.

Named after a gemstone that has been shaped and polished as opposed to faceted, the label is known for its elegant evening gowns and fitted looks.

“It’s all about femininity. I love history, I love all aspects of design, traveling inspires me,” Al-Marzouqi said of her creative process.

However, inspiration and a knack for design will only take you so far in a notoriously competitive industry.

“If you have natural flair at designing or creating a look, there’s the other technical stuff that you’re not aware of like running a team of staff, the facts and figures — that was the challenging part,” the designer said, referring to the obstacles she has faced on her journey so far.

But she learnt the ropes and now oversees all aspects of research, design and production and is particularly keen to ensure the women she dresses have the “full Cabochon experience,” including “the attention, the care (and) the fit.

“I create and I design, but obviously every woman has a certain style so you respect the personality that comes in — her style, the shape of her body, her attitude, what she likes and, accordingly, you get inspired as a designer.”

 



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