_600_337-324x235.png "Jordan, Coke and Allianz… what do these deals tell us about the future of sponsorship?")
Jordan, Coke and Allianz… what do these deals tell us about the future of...
This is a column about sponsorship and promotion so, like the pro that I am, I’m going to get my plug in early. On 26th and 27th September SportsPro will host the fifth edition...
Meet the Aussies selling the idea of clothes as $2500 package deals
For Goot, exhausted by the stress of running his own brand, this new venture has proved to be a salve, and revelation that there is a different way to do fashion business that...
How award shows promote Nigerian fashion industry
Every fashion designer’s ultimate dream is having an A-lister rock their design on the red carpet of a major award ceremony.
Adepoju...
Batsheva Hay Rethinks the Traditions of Feminine Dress
In February of 2016, Batsheva Hay, a former lawyer with two young children, decided to have a favorite vintage dress remade. Designed by Laura Ashley, the dress, like most of the British icon’s...
